Recently, after checking out at my local Target, the cashier handed me the usual wad of store coupons with my receipt. In the stash was a coupon for a FREE three-pack of Starbucks' answer to instant coffee, Via. I see Via advertised all the time when I'm going through the Starbuck's drive-thru. I haven't tried them because, well the point of Starbucks coffee is going to Starbucks. And I don't see myself spending $1 a packet to make my own coffee when I can get an entire bag of Starbucks coffee for $7 at the grocery store and brew enough to last a week. Obviously, I am not the target market for this product. But FREE is FREE my friend so I dutifully carried my coupon around in my wallet until the next time I was at Target. I grabbed what I thought was a three-pack of Starbucks, valued at about $3, and checked out. Only when I got home did I realize they had mis-shelved the packages and what I had was an eight pack, valued at $8. Fuming, I pulled out my receipt to see if I had, indeed, payed $5 for coffee I hadn't wanted. But no, the discount rang up for the full $8. Kaching! So, moral of the story, if you get one of these coupons, go for the eight-pack girlfriend.
Any who...how's the coffee? If you like Starbucks' coffee (and I do, oh I do), you will probably like the Via. I tried the Columbia brew and it tasted and even smelled just like the real thing. I don't know how they do it. Starbucks magic in a little foil package. When they sell it by the can I'll be first in line. And it is currently 10:30 p.m. and I am blogging away with little desire to fall asleep, so yes the caffeine content is on par too.